"The frame is damaged beyond repair. You're going to need a new one." Arguably, few
other phrases in the collision repair world cause as much hand wringing and anxiety on both sides of the service
desk. Customers hear "frame replacement" and almost immediately envision soaring repair costs and
higher insurance premiums. Suddenly relevant are old tales from friends and relatives whose otherwise repairable,
frame-damaged vehicles were totaled due to prohibitive repair costs. In the customer's mind, you might just as well
have said, "Say goodbye to the family vacation. It's time to break your already over-extended budget on
repairs or maybe a new ride." Read more at: . |